REVEALED: The Secret Digital Marketing Success Formula!

Want To Know All The SEO Secrets That Agencies Use?

You don’t have to be a coding guru or an SEO propeller head to launch your lead levels and ROI into outer space – you just need the knowledge gathered over many years.

That doesn’t sound very helpful, right? What is helpful is that we have those years of experience and we want to share ALL that knowledge with you. We’re doing it with our SEO On A Budget e-book.

This e-book is an A-Z of SEO and, as the leading SEO agency in Sydney, we have partnered with start-ups as well as New Zealand’s top brands. We have launched simple campaigns and highly complex, intense campaigns – and rocketed lead levels and conversation rates in outer space! In short, if it’s SEO, we’ve done it.

Whether you’re an SEO newbie or work in SEO already, we guarantee you will gain immense value from this guide. From gaining a general understanding of SEO to advanced in-house agency secrets, you will find it all in this comprehensive e-book!

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The Most Exciting SEO Advice of 2022

Our “success made easy” approach lays out all the information systematically, so you can build your knowledge, layer on layer.  This is probably the most exciting digital marketing SEO advice you’ll receive this year or even this decade. When we talk about success, we talk about big figures because we don’t believe business owners and entrepreneurs deserve anything less than BIG RESULTS for their huge daily efforts.

And we put our money where our mouth.

When working on SEO campaigns for our clients, we guarantee that we’ll improve any existing digital marketing campaign’s performance in 90 days or we’ll refund them*.

*Excludes media spend paid to advertising platforms such as Google and Facebook.

So we know that the steps in this guide work!

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No spamming or selling of your info. We know that’s a fail.

We Have Learnt A Universe’s Worth Of Knowledge.

Learn what works, what fails, what costs a lot to work and what are the easy, low-cost wins.

Why Do Agencies & Peers Keep On Talking “SEO”!

When online stores and websites didn’t exist, the agencies and peers were going on and on about growing footcount to the store. It was all about: “Where to place your store, who were your neighbours, what did your shopfront look like, should you use advertising on billboards, yellow pages, magazines, flyers, local newspapers, radio, TV?” and so the questions went on.

There were shops that had their windows and interior displays professionally styled by stylists and there were shops that had a DIY approach. The professionally-done or professional-looking styles always attracted the most ‘feet’ IF the location, advertising, PR, etc had brought feet into the area in the first place.

Nowadays, your footcount is digital traffic and leads and your shopfront is your website. A business needs to increase digital traffic to their “shop” or website and generate leads (engage clients). SEO is the potent tool that, if used effectively, will link up with your target market WHEN THEY want to be linked up. Traditional outbound advertising was usually ‘force-fed’ advertising e.g. a commercial during a TV program about new cars. That’s a disruption to your viewing time and irritating if you have NO desire to purchase a car. 

SEO causes no disruption, it communicates only to those who want to know about products and services like yours. SEO marketing generates organic leads and customers who potentially need what you offer.

Your competitors are probably engaging in SEO strategies right now, and if you don’t, you run the risk of being digitally invisible because your digital shopfront is so far down the search engine list of results. People rarely click on page 2 of search results and almost never click on page 3. Ignoring SEO will be losing you manifold enquiries and helping your competitors win more clients, unchallenged..

There are thousands of approaches and permutations to SEO strategies and we have distilled that crushing amount of information into the powerful guide! You may have dabbled in SEO before and found it ineffective. We can understand the doubt that you might be feeling. Everytime you try a new strategy, you see your Return On Ad Spend plummet and costs per click soar, conversion ratios slow down…

and nothing inspiring happens.

You yell at the analytics, tell yourself “I knew it!” and you go back to doing the same thing you have always done. But we all know that doing the same thing again and again, doesn’t deliver new results. So you resign mentally and accept an average to mediocre SEO return on investment.

We feel your pain and that is a frustrating existence for many business people…
before they talk to our award-winning team.

So DON’T try some new-fangled strategy that needs a link to crypto, a John Deere load of coding ‘gobbeldigook’ and an industrial psychology degree all at once! Use tried and tested methods that have a proven track record and phenomenal results. But where do you get those methods? In our game-changing e-book!

Why Does Google React To SEO?

SEO works because it is customised scientifically around the most popular (80% of users) search engine in the world, viz. Google. Google has a simple business model:

  • Keep clients (aka web users) happy and satisfied
  • Make the maximum profit. 

They achieve these goals by delivering excellent search engine results to clients (web users) and through advertising. If your website doesn’t meet their stringent requirements, you will get marked down in search engine value and will fall down the search results list. 

Google has an infamous, everchanging algorithm in place that actively drives customer service towards the desire to achieve the very best results every time.Yahoo and Bing don’t get it right like Google does. 

Google assesses whether your website (and any linked Ads) are of superior enough quality to meet search criteria by the following means: 

Crawling

Google makes use of both bots and spiders to ‘crawl’ all existing websites, both new and updated. This is an automated process that follows links.

Indexing

The bots index these sites and add them to Google’s index of billions of websites.

Ranking

The most important step in the process is ranking, in which the advanced Google algorithm checks the quality and details of their indexed sites and rank them accordingly.

Dead Ends

If you don’t have links set up correctly, Crawlers hit a dead-end and ‘drop’ your website down the rankings.

Professionalism

Websites are scanned for any unwholesome activity and unprofessional construction. Websites made by novices are ranked low.

Algorithm Complexity

The Google algorithm makes use of over 200 signals to rank their pages, and the algorithm receives updates every few months or sooner.

Get The E-Book & Grow Your Business!

Unsure If You Need SEO?

The digital marketing industry is plagued by cowboys who profess to be SEO experts, digital marketing gurus, Google Ad aficionados and dozens of other claims to fame. At SEO On A Budget we have the track record, we have the leading brand clientele, we have the awards and we have solid referrals from delighted clients. And that wisdom and recipe for success is distilled into this SEO e-book. 

If you want to read the SEO e-book and know what your digital status is then we are happy to oblige with a free audit of your performance. No strings attached, zip, zero, zilch – just peace of mind for you.

With the SEO knowledge from the guide, you will be empowered to plan the resurrection of your website and it’s relaunch into digital orbit. 

We promise – no spamming or funny business!

Want To See Which Brands We’ve Built With Our Knowledge?

Click on the case studies below to see how we helped these Kiwi brands transform their businesses with robust, modern websites.

Want To See Which Brands We’ve Built With Our Knowledge?

Click on the case studies below to see how we helped these Kiwi brands transform their businesses with robust, modern websites.

How Professional Is The Content In The E-Book?

Our team may look like a relaxed and casual bunch, and in fairness, they are. But there is nothing casual about their approach to SEO and digital marketing. 

Deloitte Fast 500

Mint is the only marketing agency in NZ to make it onto the Deloitte Fast 500 for 4 consecutive years. We don’t just talk about growth, we know how to deliver it and to do it consistently.

Ranked top 4% globally

Mint has a reputation for great customer experience. In fact we are ranked in the top 4% of companies globally for our customer experience.

13 awards and accolades

Mint is one of the most recognised digital marketing agencies in NZ. We have received 13 awards and accolades both locally and globally for the work we have done.

Launch Your Business Into A Whole New Stratosphere!

Download your e-book, written by our experts of SEO success, and get step-by-step guidance through building your SEO strength.

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“When it comes to actual results, we’re seeing great uplift on visits to our website, customer counts and transactions on the website which is fantastic. The reports we get on a monthly basis are absolutely brilliant.”
– Miles Andrews, Senior Manager at Mitre 10 MEGA Ferrymead

Frequently asked questions

Do I really need a digital marketing agency?
This really depends on your individual business needs. Working with us means you get access to a team of specialists who can each take their experiences from the other brands and industries they work with and apply it to your business. There are some marketing responsibilities we recommend you maintain internally within your business but when it comes to expertise and performance there is no way for an individual marketing coordinator or freelancer to match up to what we as an agency can deliver.
What is SEO?
SEO or search engine optimisation is a group of marketing activities that help to make your website more visible on search engines, like Google, when prospective customers are searching for the products or services you offer.
What is PPC?
PPC or pay-per-click is a popular model for advertising online where you only pay for displaying your ads when someone engages or “clicks” on your advert. This is a highly effective method for marketing as you only pay for advertising when someone chooses to engage with you rather than paying for everyone who could potentially see your ads like you do in more traditional formats of advertising.
How much does digital marketing cost?
This will vary greatly based on what kind of marketing you need and what your goals are. We work with budgets from $500 to $50,000 per month and we can work with you to find the solution that will work best for your business.
What is CRO?
CRO or conversion rate optimisation is a group of marketing activities that help to increase the return on investment (ROI) from your marketing by improving the customer experience through your website and improving the alignment between your website and marketing activities.
Do I have to be on social media?
No. Social media is a great tool to get in front of potential customers but there are many other ways to market your business. The goal for marketing is to get the right message in front of the right customers and sometimes social media is the best place to do that but for many businesses there are more effective places to start with marketing.

Frequently asked questions

What is SEO and what can I do with it?

We get that every other time you’ve asked about SEO, you’ve probably been bombarded with technical jargon and acronyms and left the conversation with more of a headache than understanding what it is. The simplest way to explain SEO is this: SEO stands for search engine optimisation. SEO is taking steps to have your website appear (or “rank”) higher on Google. Basically, you want your website to show up amongst the first search results people see (and click on) when they Google certain phrases.

What will SEO services cost me?

We offer a wide range of SEO services to suit any budget. Our primary aim is to make quality SEO services available to all businesses, no matter their size and what they are able to spend on SEO. We do this by working strategically and keeping our overheads low in order to charge less. To see more about our pricing, take a look at our price list.

Does my business need SEO?

SEO is a vital component of a successful marketing and sales strategy for many reasons, the first of which being visibility ‒ you want your website to be seen as early as possible in a list of search results so that people will visit it. It will also increase your business’s credibility and make you appear more trustworthy. SEO can help identify the most effective keywords related to your business and incorporate them to boost your rankings on search engines. 

Does SEO only work for Google’s search engine?

No! Although Google is the most popular search engine, quality SEO will work for all search engines, including Yahoo, Bing, Yandex and more.

Why do I need continuous SEO services?

SEO and the algorithms that determine a page’s ranking continuously evolve and change. To keep your website ranking high, you need to keep on top of the current trends and requirements. Stagnant websites are also prone to declining rankings, so it is worth investing in continuous SEO services.

Does SEO really impact sales?

Yes! The better your SEO, the higher your website will rank on search engines. A higher ranking means that more people will visit your website. Higher website traffic will inevitably result in higher sales.

My business is local. Do I need a web presence?

The short answer is yes. No matter how close your clients may be to your business, we live in a digital age. Consumers want to be able to find a business online and do their research before committing. If you are relying on proximity to your client base while your competitors are building their online presence, the chances are that you are going to be losing business to the competition, even if you’re offering a superior quality product or service.

How can I tell if my SEO is getting good results?

The answer to this is simple: Look at the numbers. Are you seeing increased traffic? A better ranking? Increased sales due to website traffic? The results should speak for themselves. A good SEO agency will happily report their results and show you what they’re doing for you and what your money is paying for.

What is meant by web presence?

In short, a company’s web presence is its entire digital footprint on the Internet. Even though the website and the written, video and graphical content on it form the foundation of a business’s web presence, there are plenty of other digital locations where they may be found. This includes links to pages on the company’s website found elsewhere on the internet, social media presence such as Facebook, Twitter, Instagram, TikTok and LinkedIn, video content on platforms such as YouTube or Vimeo, business pages and more.

How can your agency help my business?

We can help your business by offering SEO strategies that will work to suit your business’s needs. We offer quality SEO services that are so cheap any business can afford them. When your business starts to see the results of an effective SEO strategy (increased sales, more business and such), SEO will literally pay for itself. 

How Can a digital marketing agency help?

In layman’s terms, digital marketing refers to the promotion of products or services to a targeted audience via various forms of electronic channels. Digital marketing plays a pivotal role in increasing business and brand visibility, maintaining reputation, engaging audiences, and generating quality leads for businesses.

I am a business owner. Can’t I just do SEO myself?

We understand that small business owners tend to wear many different hats and opt to handle things themselves. It is possible to do SEO yourself. However, handling it yourself is one more thing on your (already full) plate, and it’s unlikely you will have the time needed to give it the attention it deserves. SEO On A Budget brings you quality SEO services at affordable rates. You have the peace of mind that your SEO is in the hands of experts while you focus on your business, without breaking the bank.

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