When online stores and websites didn’t exist, the agencies and peers were going on and on about growing footcount to the store. It was all about: “Where to place your store, who were your neighbours, what did your shopfront look like, should you use advertising on billboards, yellow pages, magazines, flyers, local newspapers, radio, TV?” and so the questions went on.

There were shops that had their windows and interior displays professionally styled by stylists and there were shops that had a DIY approach. The professionally-done or professional-looking styles always attracted the most ‘feet’ IF the location, advertising, PR, etc had brought feet into the area in the first place.

Nowadays, your footcount is digital traffic and leads and your shopfront is your website. A business needs to increase digital traffic to their “shop” or website and generate leads (engage clients). SEO is the potent tool that, if used effectively, will link up with your target market WHEN THEY want to be linked up. Traditional outbound advertising was usually ‘force-fed’ advertising e.g. a commercial during a TV program about new cars. That’s a disruption to your viewing time and irritating if you have NO desire to purchase a car. 

SEO causes no disruption, it communicates only to those who want to know about products and services like yours. SEO marketing generates organic leads and customers who potentially need what you offer.

Your competitors are probably engaging in SEO strategies right now, and if you don’t, you run the risk of being digitally invisible because your digital shopfront is so far down the search engine list of results. People rarely click on page 2 of search results and almost never click on page 3. Ignoring SEO will be losing you manifold enquiries and helping your competitors win more clients, unchallenged..

There are thousands of approaches and permutations to SEO strategies and we have distilled that crushing amount of information into the powerful guide! You may have dabbled in SEO before and found it ineffective. We can understand the doubt that you might be feeling. Everytime you try a new strategy, you see your Return On Ad Spend plummet and costs per click soar, conversion ratios slow down…

and nothing inspiring happens.

You yell at the analytics, tell yourself “I knew it!” and you go back to doing the same thing you have always done. But we all know that doing the same thing again and again, doesn’t deliver new results. So you resign mentally and accept an average to mediocre SEO return on investment.

We feel your pain and that is a frustrating existence for many business people…

before they talk to our award-winning team.

So DON’T try some new-fangled strategy that needs a link to crypto, a John Deere load of coding ‘gobbeldigook’ and an industrial psychology degree all at once! Use tried and tested methods that have a proven track record and phenomenal results. But where do you get those methods? In our game-changing e-book!

Why Does Google React To SEO?

SEO works because it is customised scientifically around the most popular (80% of users) search engine in the world, viz. Google. Google has a simple business model:

• Keep clients (aka web users) happy and satisfied
• Make the maximum profit. 

They achieve these goals by delivering excellent search engine results to clients (web users) and through advertising. If your website doesn’t meet their stringent requirements, you will get marked down in search engine value and will fall down the search results list. 

Google has an infamous, everchanging algorithm in place that actively drives customer service towards the desire to achieve the very best results every time.Yahoo and Bing don’t get it right like Google does. 

Google assesses whether your website (and any linked Ads) are of superior enough quality to meet search criteria by the following means